Sunday, March 28, 2010

rant: an ugly standard

I know that it's branding\advertising\marketing\blah\blah but I can't stand the fact that 99% of bicycle manufacturers emblazen their name in the most horrid fonts across the centre of the frame of their bicycles. ROTTEN FONTS. It can ruin a perfectly lovely design. Have we learned nothing from modern typography? There are so many possibilities! Ugh.

Sure, I love to be able to check out a bike and quickly see who made it. But can't we get some artistry involved here? And isn't that what headbadges are for, too? And finally, is it just me?

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